The National Fire Chiefs Council’s (NFCC) Be Water Aware campaign will run from Monday 27 April to Sunday 3 May 2026.
NFCC urges everyone to enjoy time in, on, and around water safely. Tragically, lives are lost every year in coastal and inland waters, but many of these deaths are preventable.
The Be Water Aware campaign is part of a coordinated effort to support the UK Drowning Prevention Strategy, which aims to achieve a 50% reduction in accidental drownings between 2016 and 2026.
NFCC encourages fire and rescue services, as well as partner organisations, to share vital safety information within their communities and on social media. Raising awareness is key to preventing accidental drownings, and the campaign highlights practical advice, such as what to do if you see someone in trouble in the water.
The resources included in Be Water Aware can be used throughout the year to support water safety messaging in communities.
Fire and rescue service can log into the NFCC website using your registered profile and download this page as a toolkit if needed.
